Archive for October, 2009

WAYN Interview and Getting to Plan B

Monday, October 12th, 2009

Hi guys,

I thought I would let you know that I was interviewed by Clare from the Up Group which you can now read here:

WAYN Interview_UpGroup

The interview covers some of the latest thoughts on WAYN’s positioning but moreover provides a short overview of the WAYN story to date with some anecdotal references to the current market and who I am impressed with in the space.

For a more comprehensive set of recommendations for start-ups both new and existing, I thoroughly recommend you take the opportunity to read a book written by one of my former tutors at London Business School when I was participating in the Entrepreneurship Summer School Program there back in 2002. His name is John Mullins, and his latest book, only just released, covers what I think is perhaps some of the most important set of lessons on how to test the feasibility of your business idea and more importantly, get from your Plan A idea to a Plan B winning strategy through a combination of learning from the best out there and coming up with something novel, and adjusting your business plan accordingly. His book is called: ‘Getting to Plan B: Breaking Through to a Better Business Model’:

Microsoft Word - Chapter 10 MK to JQM Feb 2.doc

It draws on years of experience and research both from John and his co-author partner in crime: Randy Komisar, a Partner at Kleiner Perkins Caufield & Byers – one of world’s leading VC firms. In fact, many of the things I learned in the program are referenced and built upon in this book, making this one of the best investments you will make, so if there’s one entrepreneurship book you buy this year – make it this one! To find out more, visit the following website: http://www.getting-to-plan-b.com/

John is also available to do talks on the subject for those of you organising events in entrepreneurship. Feel free to contact him directly via his website.

Cheers,

Pete

WAYN on Intruders TV

Tuesday, October 6th, 2009

Hi everyone, hope you are well!

As I attended the Microsoft  BizSpark conference last week, I got the opportunity of delivering a speech alongside James Caan from Dragons Den as well as Richard Moross from Moo cards as well as an interview with the guys at Intruders TV 

In this interview, I shared the insights and challenges facing our company and some insights on how we took our sales team in-house after long term outsourcing to agencies and why taking feedback from ‘your elders and your betters’ is worthwhile and how to tailor ad engagements to generate strong participation from your community and value for your advertisers.

You can see the interview here:

Speak soon!

Jerome


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