Our release is fast approaching
In a few weeks time, WAYN will show a different face to the world – we have been writing about the upcoming changes some time ago and very soon, we will include more detailed views of the new WAYN as we approach our imminent Go Live date.
One thing needs to change though: our main navigation. Looking at analytics, it is clear that the overall site usage is too complex to most users – the taxonomy on the toolbar is challenging and the overall design cluttered. Thanks to the feedback received from many users, we will be facilitating an environment much easier to interact in, and we strongly believe that many of our services will then start becoming a lot more apparent to most users, driving more usage and time spent within the community: to keep in touch with existing friends and / or make new ones of course
But the prime change will also add a new dimension to our current service offerings by combining Travel with a new vertical focus being Lifestyle – Travel clearly entails seasonality patterns and we are very excited to bring a new dimension to the community that will encourage more daily usage and to capture a lot more content which should prove absolutely key to the advertisers for the years to come. This should also convert to more growth opportunities as we are looking to embrace more ‘Open Social’ strategies and therefore further growth on uniques.
Despite the crisis and the intensified competitition in the community world, our trending is still very positive with last March at its highest point with nearly 8m unique visitors (Source: Nielsen Netratings / Akamai)
Few more days of hard work and we should be pretty much soon to rock (on beta mode!)
I also talk about this new vision in the interview below – the count down has started!