SIME London, Royal Institution, 28th September 2012
Last Friday Pete and I attended the morning session of SIME London, the conference was co-hosted by Ericsson’s CEO Hans Vestberg and internet entrepreneur and SIME founder Ola Ahlvarsson. The aim of the conference was to explore the boundaries of the evolving digital society. The agenda was jam packed with high profile speakers including Hans Vestberg, CEO Ericsson, Mark Read CEO of WPP, Brent Hoberman, Co-founder of Lastinute.com as well as new stars in the making, Hjalmar Winbladh, Founder of Wrapp and Rebtel and Colin Cragg, CEO Starstable.com/World of Horsecraft.
What I really enjoyed about SIME is that it offered a mix of presentations, networking opportunities and workshops. The high calibre and diversity of fellow attendees from around the world was notable and meant there were some fascinating insights into the industry and how the digital landscape is changing.
Ericsson CEO Hans Vestberg delivered a passionate keynote speech which outlined the way digital technologies are bringing together a ‘networked society’, he showed the following video Ericsson Networked Society which demonstrates how quickly times are changing due to our ability to connect so quickly with people and devices. Vestberg argued that the Networked Society is already a reality which in turn opens up opportunities for people, businesses and society in general:
“Society will be changed by the networked society, with all this connectivity and broadband, to tackle some of the challenges we have….Everything from education, healthcare, even CO2 emission. But it’s going to take many more partners than before. So far we have been very much vendors and operators doing all this. Now we need innovators, developers, handset manufacturers. We need to think any industry from the bottom up.”
He also spoke about how broadband, mobility and the cloud will become the core infrastructures in which all other activities in society will operate under, and astonishingly this is only the start as he argued that change will never be as slow as it is today.
Vestberg highlighted some mind-blowing stats during his keynote speech:
– 1 billion people have mobile and broadband access and by 2017 people will use 15 times more
– 100 years to connect 1billion places, 25 years to connect 5 billion people
– 50% of the world’s population will be covered by 4G by 2017
– 9 billion mobile subscriptions by 2017
– 50% of the SIME audience would rather cut their pinkie finger than their smartphone!
It was overwhelming to hear how quickly the world is changing and that the change has, in large part, been powered by digital communication. Vestberg made it clear that future innovation in the digital landscape will continue, which in turn brings the world closer together and therefore creating new challenges and opportunities. It is certainly an exciting time to be involved in the tech scene, and SIME reminds us how important these events are in allowing some of the top entrepreneurs in the world to showcase their companies, opinions and ideas.
In many ways WAYN can be described as a microcosm of a networked society, the platform encourages members to meet, share ideas and discover new experiences. With the advent of mobile apps user activity will only increase as more and more users connect on-the-go. WAYN has over 20 million members worldwide and such a large user base opens the door to behavioural analytics and allows analysis and interpretation of user engagements. This is an exciting prospect and one which will undoubtedly have an effect on the development of the site over the coming years.
This post has been written by Becky Starr, PR Manager at WAYN.
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