Archive for December, 2012

Interview with Jerome Touze, Co-Founder of WAYN

Monday, December 17th, 2012

Hi Guys!

Breaking Travel News caught up with Jerome Touze, Co-founder of WAYN at the World Travel Awards 2012 where WAYN won World’s Leading Travel Social Network. Check out the interview below:

Jerome Touze, co-founder, WAYN, at World Travel Awards 2012 Grand Final from Breaking Travel News

Christmas Jumper Day/Commercial Hackathon

Monday, December 17th, 2012

It was a fun filled Friday last week in the WAYN London office as we celebrated Christmas Jumper Day, raising money for Save the Children, as well as hosting our very own Commercial Hackathon!

The idea of doing a commercial hackathon stemmed from the success of the hackathon which was held in the polish office in October The hackathon resulted in some awesome product ideas & allowed everyone in the team from the developers to the marketing team to get involved and share their ideas. The commercial hackathon also produced some creative and innovative ideas from every member of the team who worked in teams to brainstorm ideas then presented their ideas at the end of the day.

The team also got in the festive mood by wearing an array of santa, snowman and Christmas pudding jumpers! Every penny raised will go towards Save the Children’s life-changing work with the world’s poorest children. You can find out more and donate here:

Best wishes,

The WAYN team

WAYN wins at the World Travel Awards 2012!

Thursday, December 13th, 2012

We are absolutely delighted to announce that WAYN has won World’s Leading Travel Social Network at the World Travel Awards 2012, which has been heralded as “the Oscar’s of the travel industry” by the Wall Street Journal. The awards were held in New Delhi last night with WAYN nominated alongside Couchsurfing, Dopplr, Gogobot, TripIt, Tripping, Trippy, tripwolf and VirtualTourist.

The World Travel Awards were launched in 1993 to acknowledge and recognise excellence in the global travel and tourism industry. Now celebrating its 19th anniversary, it is regarded as the very highest achievement a travel product can receive.

The win tops off a hugely successful month for WAYN having won the Most Popular & Best Website at The Website of the Year Awards 2012 in the UK and India, as well as announcing a multi-million pound partnership with India Today Group.

Jerome Touze, CRO and Co-Founder of WAYN said: “We are absolutely delighted to have been recognised as the World’s Leading Travel Social Network, winning this award tops off a phenomenal year for WAYN and demonstrates how far we’ve come. Next year our aim is to refine the user experience and ensure that WAYN continues to be the number one choice for travelers around the world’  

Thank you to all our users for your continued support – we can’t wait to see what 2013 brings!!!

All the best,

The WAYN Team

Press release: WAYN announces multi-million dollar strategic partnership with India Today Group

Friday, December 7th, 2012

WAYN, (Where Are You Now) the largest travel and lifestyle social media platform in the world with over 21 million members today announced the signing of a multi-million dollar strategic partnership with India Today Group (ITG), one of the largest and most diversified media conglomerates in India. The group engages with nearly 100 million “thinking Indians” regularly through its properties across genres including 38 magazines, 4 Television channels, 7 Radio Stations, 12 Websites & 56 Apps across mobile and tablets. The synergy will allow both companies to create one of the largest online reach in India, which currently boasts an estimated 137m users online, the 3rd largest online population in the world (Source: Internet World Stats)

Under the terms of the deal, WAYN will create a co-branded portal with Travel Plus, the travel arm of ITG and provide innovative advertising solutions to the group’s large clients’ portfolio. The unique partnership will give ITG a direct access to WAYN’s online community of circa 4 million users in India alone and growing by a few thousand users daily. The WAYN community offers a multi-layered, highly social and engaging platform, allowing users to connect with one another and share aspirations, experiences and tips.

The new travel portal will showcase the exclusive and premium stories, pictures and videos of Travel Plus and allow the users to share them on their WAYN network. The portal will also provide all WAYN Indian users with more specific travel content and deals in a market that is seeing explosive growth domestically. From 2006 to 2011 there was a 132% increase in Indians travelling abroad (source: Indians travelling abroad has risen up to 132 per cent ). This increase is predicated to continue with an estimated 50 million Indians expected to travel overseas by 2020 (source: Number of Indians travelling abroad growing – eTurboNews). With increasing disposable incomes and a flourishing economy, Indian travellers continue to spend lavishly on travel and are keen to explore newer destinations through online mediums.

The signing of the partnership comes on top of an impressive year for WAYN: in July of this year, they announced membership of the site had reached over 20 million users and signed up an additional 1 million users since then as well as signing deals with Indonesia Tourism, Airbnb, London & Partners and a renewed joint marketing agreement with South Africa Tourism, to name but a few. co-Founder and Chief Revenue Officer Jerome Touze stated: “I have visited India on numerous occasions over the past few years, meeting with potential key partners and in terms of presence, appetite and understanding of social media, India Today Group was undoubtedly the best fit. There are numerous factors that suggest growth in India will continue, including rising disposable income levels (Asia Pacific now houses more wealthy people than all of Europe), a younger demographic and increasing use of the internet… we are excited to tap into this market, develop ITG’s online presence in the travel vertical and build a long standing relationship”.

India Today Group’s Chief Synergy Officer Kalli Purie said “We are super excited by this partnership. This deal gives us an opportunity to let the WAYN community engage with the premium and exclusive contents of Travel Plus magazine. AT the same time, the readers of Travel Plus too will get to enjoy the social media engagement that WAYN offers. Also, given our strengths and access with the Tourism Boards and other advertisers in the Indian market, we are all set to monetise this opportunity to the benefit of both of the companies.”