Hello WAYNers, hope this update finds you well!
I thought it was time I gave you an update on what has been happening here at WAYN HQ over the last few weeks. It certainly has been hectic, as it always is! I’ve had the privilege of attending a few key conferences and visiting partners in some exciting corners of the world and one of my most recent trips was to Kenya to attend the E Tourism East Africa Summit at the beginning of September. My presentation covered the importance of social media for the travel industry, highlighting in particular our partner Journey Kenya, who are winding up a successful campaign on the WAYN platform and how to best engage with users in a social media context by providing relevant offers and original competition ideas.
You can check what Journey Kenya has done on WAYN here: http://www.wayn.com/profiles/JourneyKenya
The conference got a lot of coverage in the press and we were delighted to be featured as a page lead in Business Daily – you can read the full article here
Earlier in the summer I also attended and presented at another successful conference on digital media in the Middle East, which took place in Jordan, as covered by the Jordan Times In fact, I came back from both Nairobi and Amman reassured that there is a steady increase in understanding from players within the global tourism sector, of the importance of the web and social media as a strong marketing tool. Let’s hope this translates in more activity online!
Owing to our participation in such conferences, WAYN has been getting quite a few mentions in the press as of late. Additional coverage followed the publication of the results of our European Travel Survey. As some of you may remember, my last blog entry coincided with the launch of our new research division ‘Insights’, so it is great to see that our Research unit is already showing some results! You can read the press release about the survey results here
Still on the PR front, you may like to see one of the latest interviews on the WAYN Story that was done for Frog Valley, an initiative for keen entrepreneurs! you can view it here :
Finally, we are getting ready for the World Travel Market conference, taking place this year in our own backyard- London. I will be making a presentation on the social media revolution as part of its expanded Technology and Online Travel event program ( http://bit.ly/cK5Tjq), and I’m looking forward to forging partnerships with many of the participants in this ever growing global travel and tourism market – Hopefully, see you there!
But before WTM, there will be certainly more travels for me: France, Poland, Jordan (hopefully) and California…
On the road…again!